Siheyuan: I am protecting Shazhu, who dares to object?

Chapter 230 Market Expansion and Cultural Exchange

After the super-intelligent tractor set off a craze in the global market, Guangming Factory did not satisfy with the existing achievements, but turned its attention to a broader market and deeper international exchanges.

Wang Dashan knows very well that if Guangming Factory wants to truly gain a foothold in the international agricultural machinery field, it must not only rely on advanced technology and high-quality products, but also actively expand the market and strengthen cultural exchanges with different countries and regions so that more people can understand and recognize the brand of Guangming Factory.

On this day, Wang Dashan once again convened a meeting of the factory's sales team and marketing department staff. The meeting room was filled with an atmosphere of both excitement and tension.

Wang Dashan looked at everyone firmly and said, "Comrades, our super intelligent tractor has received a good response internationally, but this is far from enough. The world is so big, and there are still many places waiting for us to open up the market. Moreover, we should not only sell products, but also bring our Chinese culture and the spirit of our factory abroad, so that foreign friends can understand us more deeply. Everyone, tell me, what should we do next?"

Xiao Li from the sales department spoke first, "Director, I think we can start with those areas where the agricultural development potential is large but the market is not yet fully developed. For example, some countries in Southeast Asia have a suitable climate and agriculture has always been an important industry, but the degree of agricultural mechanization is relatively low. We can organize a special promotion team to hold product exhibitions and technical exchanges in the local area, so that local farmers and dealers can see the power of our super smart tractors with their own eyes."

Xiao Zhang from the marketing department also said, "Yes, Director. In addition to product promotion, we also need to focus on cultural publicity. We can produce some promotional materials with traditional Chinese cultural elements and our factory's characteristics, such as brochures and posters, and distribute them to everyone during promotional activities. This will not only allow foreign friends to understand our products, but also let them feel the charm of our Chinese culture."

Wang Dashan nodded with satisfaction and said, "Well, what you two said makes sense. Let's do as you say. We have to act as soon as possible. Xiao Li, you will be responsible for taking the lead in forming the promotion team and selecting some comrades with strong business capabilities and good communication skills to join. Xiao Zhang, you will be responsible for the production of promotional materials to fully display the advantages of our factory and the characteristics of Chinese culture."

After the meeting, everyone took action in full swing.

Xiao Li quickly selected several key sales personnel, formed a promotion team, and began to prepare for the trip to Southeast Asia.

Xiao Zhang and his colleagues in the marketing department worked overtime to design and produce promotional materials.

After a period of preparation, the promotion team embarked on a journey to Southeast Asia.

Their first stop was a major agricultural city in Thailand.

As soon as they arrived at the location, the promotion team started to set up the venue for the product exhibition without stopping.

Super smart tractors of various models are neatly arranged on the site, with detailed introduction panels placed next to them, showing the tractors' advanced performance.

When local farmers heard that there would be a display of advanced agricultural machinery from China, they rushed to watch.

A Thai farmer named A Kun curiously circled around a super smart tractor several times, muttering: "Wow, this tractor looks so amazing, it's completely different from what we usually use."

Seeing this, Xiao Li walked forward with a smile and said in Thai, "Hello, Brother Akun. This is a super smart tractor produced by our Guangming factory in China. It has many powerful functions. For example, it can automatically adjust the operating parameters according to the conditions of the farmland, and can also be remotely controlled by mobile phone. It is very convenient."

A Kun's eyes widened and he said in surprise, "Really? That's great! Farming here has always been very hard. If we have a tractor like this, it will save a lot of trouble. But, is this tractor difficult to operate?"

Xiao Li quickly said, "No, no, Brother Kun. We will also provide special training courses to ensure that you learn how to operate it. Moreover, our after-sales service is also very complete. If you encounter any problems during use, you can contact us at any time."

At this time, a Thai dealer nearby also came over and said to Xiao Li: "Your tractor is indeed good, but how about the price? Here, farmers have limited purchasing power. If it is too expensive, it will be difficult to sell."

Xiao Li smiled and replied: "Don't worry, our prices are based on different configurations and specific needs of customers. Moreover, we will also consider the local market conditions and give certain price discounts. In addition, although the initial investment of our tractor may be higher than that of ordinary tractors, it can greatly improve production efficiency and save labor costs. In the long run, it is very cost-effective."

The dealer listened, nodded thoughtfully, and said, "Well, that sounds good. Can you tell me more about the intelligent control system of this tractor? I want to know more about it and see how intelligent it is."

Xiao Li then introduced the intelligent control system of the super smart tractor to the dealer in detail, explaining everything from the working principle of the sensor to how to automatically adjust operating parameters based on farmland information to the convenience of remote control, etc.

The dealer nodded while listening and said, "Oh, this is really advanced! I have been in this industry for so many years, but I have never seen such intelligent agricultural machinery. I think it should have a good market prospect here."

During the product exhibition, the promotion team also held several technical exchange meetings, inviting local farmers and dealers to discuss the development of agricultural mechanization and the application of super smart tractors.

At a technical exchange meeting, a local agricultural expert stood up and said, "Ladies and gentlemen, I think this super-intelligent tractor from China's Guangming Factory has indeed brought us new ideas. In Thailand, agriculture has always been an important economic pillar, but with the growth of population and the reduction of labor force, it is urgent to improve the degree of agricultural mechanization. The emergence of this tractor may solve many problems for us. However, I also have some concerns about its applicability. The farmland terrain and soil conditions here may be different from those in China. I wonder if it can adapt well to our environment here?"

Xiao Wang, a technician from the promotion team, stood up and replied, "Hello, expert. Your concerns are reasonable. When we were developing this tractor, we actually took into account the environmental differences in different regions. Its intelligent control system can make adaptive adjustments based on local soil fertility, humidity, terrain and other information. Moreover, we will also conduct some field tests and improvements locally to ensure that it can perfectly adapt to your environment."

After hearing this, the agricultural expert said with satisfaction: "That's great! If this is true, then the promotion prospects of this tractor in Thailand will be even brighter."

At the same time, Xiao Zhang's colleagues in the marketing department are also actively carrying out cultural publicity activities in the local area.

They distributed brochures and posters with traditional Chinese cultural elements and Guangming Factory characteristics in busy areas of the city and rural markets.

In addition to introducing the development history and product advantages of Guangming Factory, the brochure also specifically introduces some traditional Chinese farming culture, such as the origin and significance of the 24 solar terms, and the wisdom accumulated by ancient Chinese farmers in agricultural production.

The posters use exquisite pictures to showcase China's magnificent mountains and rivers, lively scenes of traditional festivals, and the busy production scenes of Guangming Factory workers.

The local residents were very interested in these promotional materials and gathered around to look at them and ask questions.

A little Thai girl holding a brochure asked Xiao Zhang curiously: "Sister, these pictures are so beautiful. What are the 24 solar terms mentioned above?"

Xiao Zhang smiled and squatted down, explaining to the little girl in simple and easy-to-understand language: "Little sister, the 24 solar terms are a calendar that our ancient Chinese farmers developed based on the changes in the position of the sun on the ecliptic to guide agricultural production. For example, when the Spring Begins, it means spring is coming, and farmers will start preparing to sow seeds; when the Autumnal Equinox comes, it is the harvest season, and crops must be harvested. It is magical, and it allows farmers to know when to do what farm work, so as to ensure that the crops grow well and the harvest is good."

The little girl's eyes sparkled as she heard this. She said, "Wow, that's amazing! Chinese farmers are so smart."

Through this promotion and publicity activities in Thailand, Guangming Factory not only enabled local farmers and dealers to have a deeper understanding of the super smart tractor, but also allowed more Thai residents to feel the charm of Chinese culture.

The promotion team then went to several other countries in Southeast Asia, such as Vietnam and Malaysia, and carried out similar activities, all of which achieved good results.

After returning to the factory, Xiao Li and Xiao Zhang reported to Wang Dashan in detail about their trip to Southeast Asia.

Xiao Li said excitedly: "Director, this trip to Southeast Asia was a great success! Local farmers and dealers are very interested in our super smart tractors, and many of them have expressed their intention to buy them. In addition, through the technical exchange meeting, we also learned about some of the actual needs of local agriculture, which is also very helpful for our future product research and development and improvement."

Xiao Zhang also said: "Yes, Director. Our cultural promotion activities are also going smoothly. Local residents are very interested in our promotional materials, and many people take the initiative to ask about Chinese culture. I think such cultural exchange activities are really meaningful. They can not only promote our products, but also enhance the friendship between the people of the two countries."

Wang Dashan heard this and said happily: "Well done, comrades! This trip to Southeast Asia is a good start. We will continue to expand other markets and strengthen international cultural exchanges. I believe that as long as we work hard, Guangming Factory will surely achieve greater success internationally!"