met free Chapter 976 E-commerce Version 10
Chapter 976 E-commerce Version 10
Chapter 976 E-commerce Version 1.0
Xiao Qianxi held Qin Hao's arm and walked side by side on the Peking University and Tsinghua University campus.
"Hey, look, someone is imitating you and selling SIM cards."
Qin Hao was delighted when he saw it. There was more than one stall, and several groups of people were selling SIM cards.
"It's a pity that they didn't learn the essence. Now there are no new students. The market is too small to rely on old students to change their numbers."
Xiao Qianxi smiled and said, "Not everyone has your business sense. Don't set your standards so high. People may only make a few dozen yuan a day, which is enough for their living expenses."
Qin Hao thought so too. Compared to working part-time at McDonald's for ten yuan an hour, setting up a stall can also help him accumulate some business experience and is also a way to train himself.
Xie Qiao and Xu Lin walked behind the two of them, complaining to each other.
"Alas, these two people are now emitting the sour stench of love. Let's stay away from them."
"Well, it's not tiring to be together all day. I'm tired of watching."
At this time, a cold voice came from behind: "If you don't walk faster, you will be late."
"Qianxi, stop being boring. You're going to be late for class."
Only then did Xiao Qianxi reluctantly let go of Qin Hao's shoulders.
"Then I'll go to class."
"Well, I have to go to the Resources Building as well, and we'll have dinner together tonight."
Qin Hao had no intention of going to class at all. Ever since he got A+ in all subjects in the final exam last year, he had already made appointments with the instructors of various subjects. With the support of Principal Li behind him, skipping classes had become a common occurrence for him.
Three days before school started, the office on the 12th floor of the Resources Building had been renovated. Together with cleaning, bringing in office supplies, installing lamps and network cables, the work was completely completed yesterday.
Liu Qiangdong had just arrived at his door when he noticed that there were quite a few young faces at the door of the 12th floor today. At first he thought they were potential customers, but it turned out that these people were lingering at the door next door and didn't come this way.
When I asked around, I found out that these people were employees of Haoran Technology. They had been working from home because the office had not been renovated yet. Today was their first day in the offline office.
"So what business does your company do?"
"We don't know much about this either. We are just responsible for improving some templates based on the architecture provided by the boss, but it should be related to e-commerce."
Liu Qiangdong chewed carefully: e-commerce.
Just when he wanted to continue asking some questions related to e-commerce, someone in the crowd shouted: The boss is here.
Then the door of the office next door was opened and all the people rushed in.
Liu Qiangdong followed curiously and looked inside through the glass door. He then discovered that the office next door had completely changed since he had been away for a few days.
"Brother Dong, come in and sit down?"
Qin Hao couldn't help laughing when he saw Liu Qiangdong standing at the door and peeking at him furtively.
"Will it delay you?"
"There's nothing to delay. It's just a small company of about 20 people. There's no need to manage it. Just assign the work tasks to their managers."
"Then I won't be polite."
Liu Qiangdong went in and saw that it was just as Qin Hao said. The employees had already taken their seats and two older men were assigning tasks to them.
Of course, what attracted Liu Qiangdong the most was the layout inside, the open office area, a bar in the tea room, and even game consoles and VCDs in the lounge.
Although Liu Qiangdong couldn't say much, he always had an inexplicable feeling, as if a high-tech company should be like this.
"Brother Qin, all of these would cost hundreds of thousands, right?"
"more or less."
Qin Hao made a cup of instant coffee for Liu Qiangdong.
Liu Qiangdong took it and thanked him, then asked in confusion: "Is it necessary to put all these fancy things in this office? Wouldn't it be better to save space and put more desks and chairs?"
Qin Hao was happy: "Brother Dong, we are a high-tech enterprise, not an assembly line in a black-hearted factory."
"And Internet companies rely on creativity. How can you get any good inspiration if you stay in that small office space every day?"
Liu Qiangdong thought about it and felt that it made some sense.
"By the way, Brother Qin, I just heard that your company is engaged in e-commerce. Can you tell me in detail what e-commerce is?"
This is the issue that Liu Qiangdong is most concerned about. Although he is now worth tens of millions, in the eyes of his girlfriend's family, he is still a CD seller. They strongly demand that his girlfriend break up with him, which makes Liu Qiangdong very depressed.
E-commerce sounds very advanced, maybe it can impress your girlfriend's family?
Qin Hao smiled secretly. He knew that Brother Dong couldn't hold back.
"Brother Dong, in fact, the two words "e-commerce" can be simply explained by separating them. Business is easy to understand, as it means doing business. Electronic means connecting the demand side with the supply side through the Internet."
Liu Qiangdong asked, not quite understanding, "According to what you said, this is no different from the traditional business model. It's just that the medium of communication has been changed from telephone and fax to the Internet."
Qin Hao shook his head and chuckled, "No, the difference is still huge, even worlds apart."
"First of all, in the past, doing business, to put it bluntly, relied on information asymmetry. This has been the case since ancient times. If the price of a certain commodity is low in one place, then buy it from that place, and then sell it to a place where the price is high, and make a profit from it."
"This business model has two obvious drawbacks. First, information access is limited. If you want to know the price difference of goods in different regions, it takes a lot of manpower, material resources and financial resources, and it may not be accurate. Second, the sales area is limited. Large quantities of purchased goods can often only be sold in a very small area."
"Take the CDs you sell, for example. Your customers are mostly in the vicinity of Zhongguancun. You can't serve customers who are too far away."
These words really touched Liu Qiang's heart, so he opened several branches to expand his sales radius.
"But in the Internet age, things are different. For example, if I am a factory, I can directly publish my products online, bypassing all agents and distributors, and sell products directly to customers. Moreover, the customer is not bound by geographical restrictions. As long as he can access the Internet, see my products, place an order and pay online, I can send them to him by mail according to his address."
Liu Qiangdong's eyes lit up when he heard this, but he quickly asked another question.
"But how do we solve the logistics problem? Postal parcels are slow and expensive. For example, if someone buys a CD from me online, because my price is 10 yuan cheaper than the local price, but the express delivery fee alone is 12 yuan, he might as well buy it directly from the local store."
Qin Hao said slowly: "There are two solutions to the logistics problem. One is to set up a logistics company yourself, and the other is to rely on the post office in the early stage and wait in the later stage."
"wait?"
"Where there is demand, people will naturally see business opportunities. Where there is money to be made, people will naturally flock to the industry. With more people working in the industry and fierce competition, prices will naturally go down."
Liu Qiang shook his head and said, "It's too passive to wait for others to see the business opportunity. It's better to set up a logistics company by ourselves."
Qin Hao smiled secretly. After laying so much groundwork, he finally led Brother Dong into the ditch.
It must be said that JD Logistics is still very awesome.
"Establishing a logistics company is of course the best option, but it requires a lot of investment, and my main focus now is on e-commerce, so I am powerless."
Liu Qiangdong thought for a long time and said seriously: "Brother Qin, are you really so optimistic about the prospects of e-commerce?"
"But, as far as I know, most families can't even afford a computer now."
"That's why this market has such a huge development prospect. To be honest with you, Haoran Technology has another business, which is Internet cafe management software. In 2000, there were only 20 Internet cafes in the country. Now? There are at least , which has increased fivefold. Can you imagine that the physical industry has such a growth rate?"
Under Qin Hao's highly inflammatory tone, Liu Qiang's eyes lit up, and Qin Hao continued to strike while the iron was hot.
"Brother Dong, I don't know if you have noticed a phenomenon. Why are there more and more stores selling computers and related accessories in Zhongguancun?"
"It's because customers have more demand for computers. This is enough to prove that the number of Internet users in the country is growing at an explosive rate."
This really hit Liu Qiangdong's heart. He might not believe what Qin Hao said about the netizens or the Internet cafes, but he saw the changes around him. Just as Qin Hao said, the number of shops selling computers in Zhongguancun has increased several times in the past two years, and most of them are doing good business.
However, Liu Qiangdong is not the kind of person who rolls up his sleeves and does things recklessly. Naturally, he would not decide to join the logistics industry just because of Qin Hao's few words.
"Brother Qin, the logistics problem has not been solved yet. Isn't it too early for you to rush into e-commerce? Also, how do you solve the logistics problem?"
Qin Hao said seriously.
"If you wait until others have built up their scale and mature supporting facilities before you get involved in any industry, you will only get leftovers. And as far as I know, many companies have already started to engage in e-commerce. Entering the market now is actually a step behind others."
"As for the logistics problem, to be honest, I don't have a good solution right now."
“So my idea was to get around the logistics.”
Liu Qiangdong was obviously stunned for a moment: "How can the logistics be bypassed?"
In Liu Qiangdong's opinion, the issue of logistics is completely unavoidable. Products cannot just grow wings and fly into the hands of customers, right?
Qin Hao smiled somewhat smugly.
“This is my e-commerce 1.0 version: group buying + e-commerce.”
“What is group buying?”
"As the name suggests, it is group purchasing." Qin Hao took a sip of water and continued.
"The advantage of group purchasing is that it can help sellers reduce inventory pressure, so sellers are often willing to sell at prices far below the market price, but sellers generally cannot get group purchasing orders."
"The group buying model is to group individual customers together. This way, the seller reduces inventory pressure, customers get benefits, and I gain both traffic and profit. It's a win-win-win solution."
Liu Qiangdong's expression changed slightly, but he still pointed out a problem.
"You haven't said how to solve the logistics problem."
"It's very simple."
As Qin Hao spoke, he pushed the cup in his hand to the center of the bar and drew a circle around the cup.
"For example, if I set up an offline store here, can it radiate customers within a certain radius? If I have enough stores, imagine whether I can bypass logistics."
Liu Qiangdong looked at the circle Qin Hao drew around the water cup and felt his scalp tingling.
"You mean, deliver the goods in bulk to the stores, and then let the customers go to the stores to pick up the goods."
"This not only solves the logistics problem, but also solves customers' distrust of e-commerce."
"Did you come up with this?"
Liu Qiangdong looked at Qin Hao in disbelief. This college student who looked much younger than him could actually come up with such a perfect business model.
"You told me so much, aren't you afraid that I will leave you and go it alone?"
Qin Hao smiled lightly and said, "Since I dare to tell you this, I have naturally kept a backup plan. Whether we become enemies or friends depends on your choice."
There is a line in Nanhai Shisanlang: Those who learn from me will live, those who imitate me will die.
The group buying + e-commerce model does have many advantages, but it is not without disadvantages. Otherwise, why did so many e-commerce companies not adopt this model later?
The reason why Qin Hao dares to use this model is that he knows when the business model needs to be adjusted and how to adjust it.
Liu Qiangdong is different. He is completely in the dark about the future. If Qin Hao wants to target him, he can defeat him in minutes.
"Brother Dong, don't rush to make a decision. Why don't we cooperate a little and do a small test? How about that?"
"What little test?"
"It's very simple. Our e-commerce platform, Yiguo, will be launched next month. You can take out some CDs that you have more in stock and do a group buying event. Then you can wait for the sales results to come out before making a decision."
"Okay, I will definitely offer the best discount for this event."
"Then I wish us happy cooperation."
"Happy cooperation!"
After seeing Liu Qiangdong off, Qin Hao gathered all the employees for a meeting. On the one hand, it was the first day at work and they wanted to get to know each other, and on the other hand, they wanted to discuss some specific issues regarding the Yigoo platform.
Before he knew it, the day had passed. It was not until Xiao Qianxi called and asked him if he wanted to go home for dinner that Qin Hao realized that the sun had already set.
Just when Qin Hao was about to go home, Wang Ying suddenly came.
"How come you have time to come over here, Miss?"
Wang Ying said seriously, "You better be careful recently. Mother Yang has already said that she wants to ban you."
Qin Hao sneered. If he was working in a traditional industry, he might be a little cautious. However, if the Yang family dared to get involved in the Internet industry, he would make them lose everything in a matter of minutes.
"Don't take it lightly. The Yang family has great influence in the capital."
Qin Hao did not respond to Wang Ying's reminder, but looked at her with interest: "Aren't you and Yang Cheng childhood friends? Are you betraying him?"
Wang Ying was stunned for a moment, not because of Qin Hao's words, but because she had never thought about this question before.
"Humph, I'm a slut, alright? Your kindness is taken for granted."
Qin Hao grabbed Wang Ying's arm and said, "It was just a joke. Why are you so angry?"
Perhaps it was because Qin Hao's strength was too great, Wang Ying lost her balance and almost fell into Qin Hao's arms. She quickly stopped and when she looked up, she happened to see Qin Hao's angular profile.