The genius of the basketball madman is on the left

Chapter 480 The ZL1 generation that came out after a long wait!

"Zuo Li, this season, let's have a big fight!" After a full month of training on October 10, D'Antoni said while holding Zuo Li's hand.

This month's training obviously far exceeded the psychological expectations of the German coach, and Zuo Li's progress and terrifying ability gave him more confidence to win the championship.

"Well! Of course, the goal of our team has always been the championship, hasn't it?" Zuo Li replied, he reached the finals last season, so there is no need to pretend this season.

It's just that the outside world doesn't think so.

Reporters, including many experts, are very pessimistic about the Knicks. Many people think that whether the Knicks can maintain the ranking of last season needs to be questioned.

The main reason is that half a month ago, when the official first public training session, the Knicks did not perform well up and down, making mistakes in running positions, hitting three-pointers, and not cooperating tacitly, making it difficult for the outside world to treat this rookie more The established team has a sense of trust.

So a month later, the Knicks dropped another place in the ESPN championship prediction list and were overtaken by the Spurs.

Regarding this situation, Zuo Li can only say: Great, finally there is no more poisonous milk!

We all know that 90% of the pre-season predictions were unreliable. Last season they predicted that the Hornets would rise to play in the Western Conference Finals. As a result, this season, after the Hornets replaced Okafor, the former All-Star, with Chandler, the Hornets It actually ranks fourth on the Western Conference list, second only to the Lakers, Spurs, and Mavericks, and higher than the Nuggets and Suns.

You will know how unreliable this so-called prediction is.

Moreover, Zuo Li is very satisfied with this kind of bad watching. If you want to grow up, you should suppress it first.

Zuo Li is not in a hurry, everything will come to a conclusion when the new season begins.

With the start of the preseason, Zuo Li's attention is focused on AND1, because his personal signature shoes are also an ambitious work that was finally completed after a year, and the ZL generation has finally been completed!

On October 10, the day before the start of the preseason, AND2 called Zuo Li specifically. During the phone call, Seth, the person in charge of AND1, shouted to Zuo Li emotionally: "Zuo Li, genius! You are a genius!" Genius! You know what, this is definitely the most genius work in years, this is not a pair of shoes, but a pair of art! I think we are close to success! You better come and see!"

The sound was so loud that Zuo Li had to keep the receiver away from his ears.

"Okay, okay, I'll go over after training." Zuo Li put down the phone, and by the way complained that the boss of AND1 had never seen the world.

But when Zuo Li arrived at the AND1 headquarters and actually got the pair of Knicks home color signature shoes, Zuo Li also had to admit that he was really amazed, especially in this era, in 2009, he was able to see such a pair of shoes , you can understand why Seth is so excited. 33 Novel Network

This is really an excellent shoe. Design is the strong point of AND1. It can become one of the most popular sneakers in recent years because of its fashion sense. On this pair of shoes, the streamlined design and different fabrics With an excellent color design, it is hard to leave at a glance.

"Perfect." Zuo Li could feel the surging sense of technology as soon as the shoes were passed on his feet.

Boost midsole, Primeknit upper, and a stylish overall design, these shoes are impeccable in terms of comfort and fashion.

On the upper foot, he ran and jumped two steps to the left. The midsole is very comfortable, and the cushioning is many times better than his previous AND1 sneakers. Compared with this, he really looked like he was playing with a brick before.

"Boost, a material based on TPU foam, has another great feature. It almost doesn't need to be run-in at all, and the cushioning and rebound after putting on the feet are very direct." Seth continued to introduce.

However, Zuo Li still pointed out some problems mercilessly: "Yes, it is very good. Of course, the weight itself is still too large, and the support is average. More midsole structures need to be adjusted in the future. There are also problems with the upper wrapping. The upper is not breathable enough, and the wear resistance of the outsole is doubtful...

Gu Li "But this is not a problem, we are already on the right path, believe me, this pair of shoes will surprise them."

Yes, of course there are still problems. After all, BOOST was released on basketball shoes five years in advance, so problems are predictable.

However, these advantages are enough to cover up these shortcomings, at least for now, it is enough to compete with Nike and Adidas.

"Huh~ That's good, I thought you were not satisfied." Seth's heart was about to jump out when Zuo Li asked the question. This is the result of their entire R&D department's hard work for a whole year. It is not easy to apply a new technology to sneakers, and they have tried their best.

Fortunately, Zuo Li still recognized their efforts, and Seth knew very well that this was the plan that Zuo Li insisted on implementing, so Zuo Li's approval meant that the plan finally succeeded!

Oh, it's half the battle. No matter how good a shoe is, how to sell it is also a crucial part.

"So when are we going to release it?" Seth rubbed his hands and asked, now strictly speaking this pair of shoes belongs to a subsidiary company, that is, a product dismantled by Zuo Li, so he still wants to ask Zuo Li for his opinion.

"Your opinion?"

"It's like this. We plan to go on sale on October 10, which is the first day of the new season. At that time, the heat is enough, and this time is also enough for us to distribute the goods. We are going to distribute the goods in major cities across the United States. Ready to make 28 million pairs."

"Hmm..." Zuo Li nodded, the date is not a big problem, but that's all?What about marketing?What about soft text?What about reviews?What about the press conference?nothing! ?

Zuo Liduan knew why AND1 in his previous life was so brilliant that it was about to become yellow soon, but this marketing method can't keep up with it at all.

"The date is okay, but we still need to warm up!"

"Warm up?"

"Yes! Warm up! A press conference will be held in New York in the middle, and the new midsole technology will be released at the press conference, and then it will be displayed in an all-round way." Zuo Li said, it would be a pity that such a good thing should not be seen.

"Then do some tests to fully demonstrate the performance of BOOST. You can make several excellent experimental advertisements, put them in major stores, and play them on a loop!"

"Put ads in prime places like Times Square!"

"Then, find some famous street basketball players to conduct evaluations, and publish and promote the evaluations on the Internet such as INS."

"Then, one color scheme obviously can't meet the demand. I think we can have more limited ball styles, such as home, away, All-Star, playoffs, finals, and even Christmas and other festive colors!"

"Different colors can be matched with different fabrics for different designs."

"There are more stores, and we can focus on foreign markets, especially the Asian market without CCB's sales!"

Zuo Li eloquently talked about his experience in selling sneakers in later generations. Seth originally sat and listened, but later he stood with a notebook while listening and memorizing. At the same time, he was shocked by Zuo Li.

As expected of a ruthless person who started his own company.