Chapter 328
Chapter 328
Xu Fugui also opened his mouth at this time.
"Mr. Li, do you mean to hold a sales promotion in the supermarket?"
Xu Fugui thought more directly, and this is indeed the easiest and most convenient way.
Li Xiu thought for a while.
Still shook his head.
"I plan to make this peach audience into a consumer product for mid-to-high-end people, so as to better support the reputation of our Donglai supermarket. "
Li Xiu thought of those super supermarkets in the world, which was his goal for Donglai Supermarket in the future.
Now Donglai Supermarket has laid the bottom in Hangzhou.
Naturally, he was not content to be satisfied.
"That'...... Brother Li, what do you want to do?"
Liu Qi looked at the peach and scratched his head, his eyes full of doubt.
Xu Fugui also frowned, he was also racking his brains to speculate about Li Xiu's true intentions.
"Do you think we can find a spokesperson?"
Li Xiu said what he thought in his heart.
"Spokesperson, Brother Li, are you looking for those well-known celebrities in Hangzhou to endorse?"
Liu Qi touched his chin after speaking, obviously thinking about the possibility of this plan.
But Xu Fugui obviously has his own 30 opinions.
"I don't think so. "
Li Xiu nodded and motioned for him to continue.
"First, we should determine the audience, and this peach is certainly not affordable for young people who have just come out of society. "
"Second, the current consumer group of Donglai Supermarket is mainly those older aunts, and they definitely don't eat celebrities. "
What Xu Fugui said was not unreasonable, and Liu Qi also nodded in agreement.
Li Xiu thought seriously about it in combination with Xu Fugui and Liu Qi's words, and suddenly his eyes lit up.
"Do you think our spokesperson can be someone from above?"
Li Xiu was inspired by the scene when those big leaders were eating in the restaurant opened by his brother some time ago.
Isn't that a great opportunity to get the word out?
If his peach can rely on its excellent quality, it will become a good fruit for those leaders to send when they visit relatives and friends.
Or the preferred gift for those in the industry.
Then his peach can definitely open up a new high-end market.
Liu Qi and Xu Fugui were also opened by Li Xiu's words.
Obviously, they think that their pattern is still small, and the consumer audience of this peach will obviously no longer be those uncles and aunts.
It's the real high-end crowd.
So now how to break the reputation of the peach into the high-end group, this is the most important consideration.
"Liu Qi, you should immediately find someone to carefully investigate whether there is still room for development in this high-end market, and if there are other supermarkets or products that are also developing in this field, record it immediately, and then report it to me." "
Liu Qi nodded immediately, and then walked out of the office quickly.
The high-end market is still an uncharted territory for them, and detailed market research is indispensable before entering the market.
"Xu Fugui, you take this peach to test the water in our Donglai supermarket first to see how well customers accept it. "
Xu Fugui received the order, but it was also a little difficult to look at this peach.
Li Xiu saw what he was thinking at a glance, and immediately smiled:
"I have a lot of money in my car, enough for you to test the waters, I'll bring all the rest later, and you can carve out a place in the supermarket first." "
"Note, this position must be conspicuous, eye-catching, preferably so that customers can see it as soon as they enter the supermarket, and finally it is to act fast and efficiency first!"
Xu Fugui was relieved after hearing this, and immediately nodded and said, "Understood!"
Then I went out of the office and arranged it myself.
After Li Xiu saw that Liu Qi and Xu Fugui were gone, he flashed into the space with peace of mind.
The car has surplus goods but a rhetoric.
Since you want to test the waters, the first impression must be very important, and the freshly picked peach is the real freshness. (If you read a violent novel, go to Feilu Novel Network!)
Soon, Li Xiu was busy in the space.
Fortunately, Liu Qi and Xu Fugui are busy now, and they will never return to the office for a while.
This also gave Li Xiu time to pick.
After climbing up and down and working for a while, Li Xiu picked enough peaches.
Wiping the sweat from his forehead, Li Xiu gasped.
But looking at the dew-stained peaches in front of him, he was very satisfied.
That's the real freshness!
After moving the peach out of the space one by one, his heart also had a number.
"There are forty of them in total, which is not much, but it should be enough for the first sale. "
Looking at the peaches neatly placed in the office, Li Xiu clapped his hands.
That's it.
After that, Xu Fugui has also opened a new vacant space in the supermarket.
When I returned to the office, I saw this spectacular scene.
Watermelon-sized peaches are crowded on the ground, and the visual impact is very good.
"Mr. Li, it's been arranged, do you think these peaches are going to be put on the shelf?"
Li Xiu nodded, he didn't want to keep these forty peaches until tomorrow.
"Ask someone to put it on the shelf, be careful not to bump into it, otherwise it will affect the appearance. "
Xu Fugui also understood, found a few young and strong clerks, and put the peaches on the shelves one after another.
Li Xiu also went out, wanting to see how Xu Fugui arranged it.
The shelves used for temporary peaches are trapezoidal and semi-circular, and an electric turntable is placed in the middle of this shelf.
You know, it's a rare thing in this day and age.
Not only that, but some flowers and green leaves are also decorated in place, and white mist erupts from the hidden small nozzles, presenting a cloudy 580 feeling.
And this shelf is at the entrance of the supermarket, not far from the middle of the C position, those customers can see this peach as soon as they enter the supermarket.
It can be said that the layout and location are exactly what he had in mind.
Xu Fugui has really put a lot of effort into this.
After a while, the clerks moved the peaches out one by one.
They were all very cautious, for fear of breaking this new product that they had never seen before.
The peaches were put on the shelves one by one.
The good ones are placed in the middle, and the second ones are divided into two sides.
The best quality, the largest, and the most colorful are placed on the middle turntable.
That's the C bit of the C bit!
Against the backdrop of clouds and many flowers and green leaves.
These peaches all looked quite extraordinary, almost exactly the same as the immortal peaches that Li Xiu thought of.
"What do you think of this arrangement?
Xu Fugui asked with a smile, no matter what, he was very satisfied now.
Li Xiu patted Xu Fugui's shoulder and was amazed.
"Very good, then it's up to us to see what the end result is, and I'm sure it's going to be a good start. "
Receiving Li Xiu's praise, Xu Fugui smiled.
That's a recognition!
He also believes that Donglai Supermarket can go further and further.
met free